Head Of Digital Marketing (M/F/D)

Where you'll contribute

We are looking for a Head of Marketing (m/f/d) to develop and execute a companywide new marketing strategy on a basis of 40 hours a week.

• Develop and execute a companywide marketing strategy, overseeing all of IDAGIO’s marketing channels.
• Social Media:
  lead and inspire our social media team for constant growth and high engagement rates to ultimately convert followers to subscribers
• Help our content team to implement marketing ideas into our content planning
• Collaborate with our CRM team to constantly improve the app’s user onboarding, newsletter marketing and conversion rates on all channels
• Work closely with an agency handling our search ads and SEA efforts with the company’s strategy and content campaigns in mind
• Develop both short and long term strategic plans for geographical expansion in selected countries
• Create, monitor, distribute, and present reporting on a regular basis to inform about marketing strategy
• Communicate and collaborate with paid and other partners to expand campaign reach

Experience and personality traits we find relevant for this position

• Min. 5 years of experience with integrated marketing campaigns and social media platforms
• In-depth understanding of:
  
  • Digital and mobile marketing practices, including SEO/SEM sales;
    
  • Pitches, presentations, and metrics across owned, earned and paid content;
    
  • Conversion, amplification, ROI/economic value of investments;
    
  • Advertising &
    branding
• Experience with data analysis, reporting and strategic planning
• A proven ability to translate business requirements across divisions, languages and cultures
• The courage to take risks, and to promote new initiatives effectively to internal and external audiences
• Appreciation of and interest in the world of classical music and this specific target group

What we have to offer

• Invest your time and energy into a meaningful and beautiful product that improves the lives of people
• Enjoy flexible working hours and remote work. We’re all about drive, open-mindedness and trust - we take initiative, leave our comfort zone and show care, interest, and respect towards each other. Come build the best online classical music experience in the world with us!

About us

“IDAGIO – the Spotify for classical music – has changed my life” – Vogue

“While most music-streaming services focus on popular music, IDAGIO's mission is to make classical music just as accessible” – TIME

“The best free classical listening experience you can get” – Buzzfeed News

IDAGIO is the leading streaming service for classical music with more than 2 million app downloads and subscribers in 190 countries. Crafted in Berlin by a world-class team of passionate experts in music, technology, business and design, IDAGIO offers a search tailor-made for classical music, expert curation, and an expansive catalogue of over 2 million licensed tracks.