Senior Brand Experience Lead

Welcome to GenTwo

We’re a Swiss-based global leading Fintech facilitating the securitization of almost any asset into bankable, fungible securities – a process we call Assetization.
By automating structured product issuance, we significantly lower costs and time to market, allowing our clients to serve more clients, improve margins, and better track and manage workflows.
Given our value proposition, we’ve been able to build a strong list of customers ranging from asset managers to investment banks to even Hollywood production companies.
We hire for culture and then for skills. So please check to see if you align with our three core values:
Limitless, Bold, and Authentic.
Limitless means we're driven to unlock infinite client value based on the trillion-dollar Assetization opportunity. Bold means to do everything it takes for our clients to bank on this opportunity. Authentic means a strong commitment to our mission of democratizing the future of finance, ensuring that everyone has the opportunity to invest in their beliefs.
Does this click with you? Then read on…

Who you are:

You are an experienced professional with a proven track record in shaping and delivering exceptional brand experiences. Your expertise lies in creating immersive and impactful experiences that resonate with diverse audiences. As the Senior Brand Experience Lead, you understand the significance of crafting a compelling brand narrative and ensuring consistent, positive interactions across all touchpoints.

Your tasks &
responsibilities:

• Define and lead the overall brand experience strategy, ensuring alignment with GenTwo's values and goals.
• Develop and execute immersive brand experiences for diverse audiences, including clients, partners, and internal stakeholders.
• Secure a consistent and compelling brand narrative across all channels and touchpoints.
• Foster innovation in branding strategies, staying updated on industry trends and emerging technologies.
• Collaborate with cross-functional teams to seamlessly integrate the brand experience across the business.
• Monitor and analyze brand performance metrics, adapting strategies for enhanced brand equity.
• Optimize brand operations and processes for efficiency and scalability.

What you bring:

• Proven track record in defining and delivering exceptional brand experiences.
• Expertise in crafting immersive brand narratives that resonate with diverse audiences.
• Strong analytical skills to monitor and optimize brand performance.
• Leadership experience, fostering a culture of innovation and collaboration.
• Ability to integrate brand experience into various business functions.
• Excellent communication and interpersonal skills.
• Strategic mindset aligned with broader organizational goals.
• Creative thinking and problem-solving skills.

What we offer:

• A dynamic and fast-paced startup environment that encourages innovation and growth.
• Modern infrastructure and tools to excel in your role.
• Flexibility for partial remote work.
• Central work location in Zurich.
• Competitive and performance-based remuneration.

What the process looks like:

• Application and review of your CV
• 30min online Interview with a Recruiter
• In-office interview with the manager / team, and other potential stakeholders (2 hours)
• In-Office Interview to discuss a business case
• Offer

Please note that a Swiss work permit or EU/EFTA citizenship is required.
Sounds like you? Click 'Apply' button.About us

GenTwo is a Swiss-based B2B fintech company that operates globally and expands the investment universe by making all assets investable.
To learn more about us, visit www.Gentwo.Com.