(Senior) Performance Marketing Manager: In (W/M/D)

Your mission

We are looking for an experienced and dynamic Performance Marketing Manager to join our team. You have in-depth knowledge of performance marketing and analytical skills to ensure the efficiency of the campaigns. Your focus will be on (paid) social media campaigns especially Meta including the understanding of campaign performance tracking.

• You will develop and implement performance marketing strategies for the efficient acquisition of new customers. Analytical skills will help you manage the campaigns efficiently

• The focus is on paid social media (especially Meta). A general understanding of other channels, measuring their success, and analyzing the drivers of performance will help you to do this

• You will analyze the performance of marketing channels to optimize existing campaigns and plan the development of new ones. You identify trends and anomalies to improve the performance continuously

• You optimize the efficiency of campaigns by adjusting bids, texts, advertising material, etc.

• You work closely with other teams to ensure campaign tracking and coherent branding and messaging across all marketing channels. To do this, you coordinate with tech and data teams on the required infrastructure

• You keep yourself informed about current industry trends, tools, and best practices

Your profile

• You have >
  4 years of experience, either as a Performance Marketing Manager or partly as a Data Analyst, ideally in a digital environment

• You have excellent analytical skills and can use data to derive actions

• You are proficient in performance marketing metrics and KPIs and understand how these are measured

• You have worked with various (analysis) tools. These include Meta Ads, GA4, Google Tag Manager, and data visualization such as Looker, Metabase, xls etc. Knowledge of programming or database languages (e.G. SQL) is a plus

• You have strong project management and organizational skills

• You are a team player and have good communication skills

• You are fluent in English and have a good command of German

What we offer

• A meaningful job! We create a great product with real social impact
  
• Collaboration in a great, experienced and international team that exchanges ideas and learn from each other
  
• Insight into the entire work process of our startup as well as the nebenan.De foundation
  
• Responsibility and great opportunities to get actively involved
  
• A flexible vacation policy - take as much vacation as you need. We also offer the option of a sabbatical
  
• Your nebenan.De Spendit Card - per month you receive an additional income of 35 Euro, which you can use for things of your choice
  
• A strength-based development culture (we work with the Gallup StrengthsFinder)
  
• A workplace in Berlin-Kreuzberg, in a cheerful team and regular events such as lunch roulette / lunch &
  learn / yoga / back courses
  
• Flexible working hours and the possibility to work remote

About us

At Good Hood GmbH we help people to feel at home in their urban environment again. With our platform nebenan.De we enable people to connect and support each other in daily life so strangers become neighbours. We believe that by revitalising urban neighbourhoods and encouraging exchange, shared activities and mutual assistance among neighbours we can contribute to a positive change in society towards a more humane, sustainable and secure living environment that offers a higher quality of life for everyone.
Diversity means collaboration – at nebenan.De we are happy about every dimension of diversity that enriches our team. We live equal opportunities and support them.