Senior Campaign Performance Lead

Welcome to GenTwo

We’re a Swiss-based global leading Fintech facilitating the securitization of almost any asset into bankable, fungible securities – a process we call Assetization.
By automating structured product issuance, we significantly lower costs and time to market, allowing our clients to serve more clients, improve margins, and better track and manage workflows.Given our value proposition, we’ve been able to build a strong list of customers ranging from asset managers to investment banks to even Hollywood production companies.
We hire for culture and then for skills. So please check to see if you align with our three core values:
Limitless, Bold, and Authentic.Limitless means we're driven to unlock infinite client value based on the trillion-dollar Assetization opportunity. Bold means to do everything it takes for our clients to bank on this opportunity. Authentic means a strong commitment to our mission of democratizing the future of finance, ensuring that everyone has the opportunity to invest in their beliefs.Does this click with you? Then read on…

Who you are:

You are a seasoned professional with a proven track record in creating and delivering high-performance campaigns. Your expertise lies in orchestrating digital-first campaigns that leverage various assets, including events, social media, website, webinars, and more. As a Senior Campaign Performance Lead, you understand the importance of social media omnipresence and excel in measuring and improving campaign performance.

Your tasks &
responsibilities:

• Conceptualize and implement campaigns across diverse categories, adhering to the precision of GenTwo’s campaign framework
• Execute impactful, data-driven hybrid digital/non-digital campaigns, aligning strategies with sales and marketing objectives.
• Orchestrate comprehensive digital-first campaigns, strategically utilizing assets like events, social media, website, webinars, and more, to optimize key flywheel/scorecard metrics
• Strategically position digital-first, social media, and website activities at the forefront of high-performance campaigns
• Facilitate swift, ad hoc social media activities to fortify overall campaign efforts.
• Enhance website content and performance, cultivating heightened dark social interaction, referrals, and measurable increases in high-intent client inquiries.
• Strategically measure, analyze, and benchmark campaign performance, effecting positive changes in flywheel/scorecard metrics.
• Identify and interpret patterns from past campaigns, driving continuous optimization for future initiatives.
• Optimize and standardize GenTwo operations and the campaign framework, contributing to heightened overall efficiency.
• Helping to build up the campaign performance team instilling a culture of accountability and operational excellence.

What you bring:

• Proven track record of successfully creating and delivering high-performance campaigns in a dynamic and competitive environment.
• Expertise in orchestrating digital-first campaigns, demonstrating mastery across various assets such as events, social media, website, webinars, and more.
• Strong analytical skills to measure, analyze, and optimize campaign performance, with a keen eye for identifying patterns and implementing improvements.
• Leadership experience, showcasing the ability to manage and inspire teams, fostering a culture of accountability and continuous improvement.
• Proven ability to optimize operations and campaign frameworks for enhanced efficiency and scalability.
• Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and stakeholders.
• Strategic mindset with the ability to align campaign strategies with broader organizational goals.
• Creative thinking and problem-solving skills, particularly in navigating challenges inherent in campaign creation and delivery.
• High level of proficiency in English, both written and verbal.
• Bachelor's degree in a relevant field of study or equivalent work experience.

What we offer:

• A fast-paced start-up environment that encourages innovation and growth in your function.
• Modern infrastructure and tools to help you excel in your role. We believe that providing our employees with the latest technology and equipment is essential to their success.
• Flexibility to work partially from home. We understand that everyone's work style and personal life are unique, so we offer two days per week to work from home.
• Central work location in Zurich. Our office is conveniently located in the heart of Zurich, making it easy to commute and enjoy all the city has to offer.
• Competitive and performance-based remuneration. We believe that our employees are our most valuable asset, and we strive to compensate them accordingly.

What the process looks like:

• Application and review of your CV.
• 30min online Interview with a Recruiter.
• In-Office interview with the manager / team, and other potential stakeholders.
• In-Office Interview to discuss a business case.
• Offer.

Please note that a Swiss work permit or EU/EFTA citizenship is required.
Sounds like you? Click 'Apply' button.
About us

GenTwo is a Swiss-based B2B fintech company that operates globally and expands the investment universe by making all assets investable.
To learn more about us, visit www.Gentwo.Com.